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| Quality surveys are being carried out on an ever-increasing scale due to the central role played by the client in new business practices, increased competitiveness, globalization of the markets and broader application of quality standards such as ISO 9001, which require this type of survey to be conducted. Our studies are specially designed to help you through the four phases of the Quality Cycle: | ||
 | Determining Expected Quality through focus groups and quantitative analysis: contingent valuation method, conjoint analysis, transfer price method and other techniques. | |
| Evaluating Perceived Quality through satisfaction surveys | |
| Evaluating Actual Qualitythrough Mistery Shopping and other external valuations of objective aspects of the service | |
| Projected Quality: We use our knowledge of the Expected, Perceived and Actual Quality to help our clients decide on the level of quality they aim to offer in the future. | |
